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Who’s ready for a little Rockwood Underwear backstory?

[Insert corny “It all started back in…….” here]  Hahaha Just kidding!

Actually, the idea of Rockwood came about when I was a Junior in college.  I was a Pre-Med major and after 3 years I was worn down to my core.  I needed a break from everything, kind of like a recharge, so I decided to take a semester off.  My parents were worried that I would not return but I knew I just needed a little break.  During this time, I heard a quote (not sure where I heard it) that stated, “If you enjoy what you do for a living, then you never have to work a day in your life.”  And it just made sense and clicked with me.  I knew I would enjoy being a physician because of the lifestyle they can have….but during my time away from school I realized what truly mattered….and it was to be truly happy.  So in following the thought behind the quote, I started to think about what I wanted to do so that I could be truly happy.  Here is where it all began…HAHAHA!  I knew I loved buying underwear…loved the different styles…loved the different colors and patterns….Yes, it may have been a small problem.  lol  So I figured “Why not…” If I had my own brand and worked for myself I knew I would be happy….So I jumped in head first, changed my major, and started learned everything and anything I could.  When I first told my parents I was going to change my major……they were not too happy with my decision.  But, like the loving and supporting parents they are, they just wanted me to be happy.  And so far, I couldn’t be any happier that I decided to go this route.  I’m not to the level of working for myself yet, so of course I still have a day job…but I started working towards my dream and I’m not turning back!  So follow me along this incredible journey…I can’t wait to see where it takes us.

Successful Opening!

So it has been a little over a week from when we first launched!  So much excitement to be had and yet I was a nervous wreck.  My biggest worry was that something would go wrong with the site but thankfully so much time was spent on it that everything worked perfectly.  I also had a great team to help with all things “site” because I, by no means, have the knowledge to do it all myself.  I want to thank Nathan from ZeusVisuals.com for the beautiful job he did on the site and promotional images…believe me when I say he is amazing at what he does and I’m lucky enough to call him a good friend.  A special shout out goes to my blog guy Zach from ZachWaggoner.com.  Without you, this blog wouldn’t run and look so darn good!  Much thanks sent your way guy…..p.s. Congrats on the wedding!  You two were such a great help and I can’t thank you enough.

I’m also thankful for everyone that stopped by the store, thankful for the feedback, and thankful for the orders that you all placed and continue to place.  I can’t wait to see where this adventure takes us….yes, that includes YOU!  I want each of you to come along for this journey because this brand is as much yours as it is mine.  As I had mentioned in a previous post, when I came up with the idea of Rockwood Underwear, I wanted to do something different from other underwear brands….I wanted to make Rockwood Underwear YOURS!  So check back often to see what we have going on…..and please please please, participate in giving feedback when I come to you all.

The Official Launch is finally here!

I can’t begin to tell you how excited I am for this day.  It’s been a long time coming and it’s nice to finally see all of my hard work come to life.  When I first decided to start Rockwood Underwear, I wanted to make the brand about YOU, my customers.  I want your input, your ideas, and your feedback on how to make Rockwood yours!  So expect me to ask your opinion on new design ideas, color choices, or favorite patterns.  Also, I don’t want the blog to be your normal “brand” blog with stuffy postings only trying to get you to buy.  Being that Rockwood is an extension of me, I want to show you who I am….so you are going to get those “personal life” blog postings thrown alongside Rockwood updates.  I want to keep it very real with you all…so please, see this blog as somewhat of a personal dialogue.  And eventually, I hope you find a friend in me after you see I’m a normal guy, just like you, who is chasing his dream.

So I want you to check back often to find out more about Rockwood, the obstacles I had to overcome, and the loads of stuff I had to learn along the way.  I do warn you though, I can’t make any promises on perfect grammar…and I like to use “…” A LOT!!!!  But for you, I will try to cut back. HA!